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The dream of creating an uncontested market space that makes the competition irrelevant is enough to keep most Review readers up late. In this cover we examine the work of W. Chan Kim and Renee Mauborgne of “Blue Ocean Strategies” fame. Much of The Advisory Firm's work surrounds framing Blue Ocean strategies for clients in preparation for AusIndustry’s Commercial Ready Program, a program that matches dollar-for-dollar up to $5 million to commercialise new innovations. Kim and Mauborgne see strategy as not about trying to replicate your competition or other 'great' companies but it is about finding a truly differentiated space of your own, and carving that space out to be yours such that you have no competitors. Sounds like a tall order right? The Blue Ocean frameworks helps to define such a space. Most companies make the mistake of battling for success in a bloody 'red ocean' of rivals fighting over a shrinking profit pool. In the red ocean, industry boundaries are defined and accepted, prices are driven lower, and the competitive rules of the game become known. As the market space gets increasingly crowded, prospects for profits and growth decline. A mature industry we all recognise. The lack of strategy and true differentiation results in a focus on cost, whether that focus is turned internally on cost reduction programs, or towards bloody battles to commodity pricing in the marketplace to see who can take the pain long enough. Either way, the smart operators start looking for alternative formats, investing their capital and efforts in differentiation. To get started with a blue ocean strategy, the authors construct a strategy canvas that can serve as both a diagnostic and an action framework for building a compelling blue ocean strategy. Visually, this canvas lays out the key factors the industry competes on and invests in, on a horizontal axis; and a scale (high to low) on the vertical axis. Plotting where your company and your competition lie, produces an interesting visualisation of where potential spaces might be, that are currently being ignored. The Advisory Firm utilises these models when producing Grow Your Business review plans for clients. Next think about how market boundaries
can be reconstructed. In addition they offer more frameworks to help you test the growth potential of particular direction and potential demand, as well as ways to ensure fair process in the development and execution of your new strategy. If you would like more information about the Commercial Ready Program, the Grow Your Business Program or the Blue Ocean Strategies we use. Just ask. Got an idea for next month's cover story? Why not put your vote in and go in the draw to win. |
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The REVIEW : The BUZZ:
Round The
TRAPS: The THEORIES
REVISITED The OBSCURE TRENDS The Advisory Firm |
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Passing
on the crown? Make it your crowning glory! Every listed company starts out as a family company; and then either floats, sells out or dies out. There are only 32 companies world wide that have been owned by they same family for more than 200 years, yet of America’s top 500 companies between 35-45% are family owned or influenced, succession is a decision which all company’s do poorly and very large numbers fail. In Australia, one in five proprietors are aged 65 or more, more than one in ten is over 70. So what’s your plan for the future? Succession in a family business is not an event but a process. Rarely does the patriarch sit with his lawyer for a morning and hand over the company at the stroke of pen. It is typically a two step process, involving transfer of management and then ownership. Of course, the next generation has a choice to keep the family business by managing its day-to-day operation or to have no involvement. Daily involvement means the next generation must have the capabilities and inspiration to lead the organisation into the future, not manage its slow decline. On the other side, one of the key decisions when the family retreats mainly to an ownership role, is how to constitute the board. Many family businesses have none. Company’s which survive have strong boards, with a significant proportion of outside directors. Eventually, decisions have to be made to whether the family wants to continue. If it chooses to exit, there is a necessary body of work which must be done to prepare the graduation of the business out of one pair of hands and into another, at a fair market price. This process in itself can take years and as it is difficult to trade shares in a family businesses, owners need to succession plan early. Family businesses are the lifeblood of Australian society; providing an exceptional level of quality, innovation and altruism. It would be outstanding to see more family businesses approach their forthcoming succession with the grace and resolve which built the business a generation ago. On behalf of clients The Advisory Firm has delivered such arrangements, to see Drew Le Grand’s PPT on the subject presented to an NAB business group in 1994. Like to review the EXIT Powerpoint - Click here |
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Export
Update
That’s the word from the latest data on the Australian exporter community published by the Australian Bureau of Statistics (ABS), which shows over 86% of exporters are small or medium businesses. The exports are going to US 25%, UK 23%, Singapore 16%, Japan 12%. The AUSFTA means further expansion into the US is predicted; and a new E-3 visa arrangement allows 10,500 Australian’s to take up short term residency in the US. Do you believe you have the spare capacity
to Export? There are a number of key Government support programs which
The Advisory Firm can successfully use to assist your launch - investigate
what we can do for you click
here and go in the draw to win. |
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The First 90 Days : New Talent Leadership Management Each
year, in organisations all around the world, significant numbers of mid-
to senior-level managers are promoted, laterally directed, or hired to
new leadership roles. Everyone involved is looking to capitalise on the
first 3 months of the appointee's experience and the extremely high expectations
of him or her. |
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Strategic Parable from Jim Clayton of Clayton's Manufactured Homes (US) "First a Dream" ...How do you know which way to go if you don’t know where you are? That was the crux of the problem on our flight back from Finger. But such a question applies to more than just an airplane ride. A business, a family, a relationship, or an individual all need a plan to reach the desired goal. For whatever endeavor a human being is engaged in, an anchor is needed – reference points –to provide directions to the destination, along with the time and resources required to get there. For example: Selling 10 widgets with an average margin of $100 each? Keep overhead and operating expenses at $800, and you’ll definitely have a net profit of $200 before taxes. Of course, that assumes you stick with the plan, instead of impulsively change in the plan along the way. With the widgets, you might lose control of expenses or allow the sales staff to tinker with the price. Allow that, and suddenly your plan has lost its way, and your projected profitability may quickly nosedive into insolvency. That’s like fiddling with a working plan in mid-flight, as I did on my way back from Finger. On that trip, I had all the facts at my fingertips. My flight plan was packed with plenty of detail to get us to our goal. But I abandoned it the moment I go into trouble. Never mind that the plan worked fine on the flight west to Finger that very morning. Never mind that I as working fine half the way back. Forget that hundreds before me had used a similar plan, so it was tried and true. Forget that hundreds before me had used a similar plan, so it was tried and true. Forget that I’d thoughtfully reviewed the plan just the day before, and found it satisfactory. With all that going for it, I should’ve had enough confidence in my plan. But the second the plan seemed not to work, I threw the plan out the window and let my feeling take control. Call it what you will – impulsive behaviour, seat of the pants decision making, emotional response. Some people pride themselves on these qualities, but to me, it’s all just thrashing around, like flying in circles. Abandoning a well-thought and well-researched plan is an act of desperation that occurs just before a crash-an-burn. Stay with the plan. A bad plan is more likely to work than no plan at all. Instead put your emotions in proper perspective.
Recognise in the course of a day you’ll segue through dozens of
different feelings. Chart your course with strategic planning. Think of
a business plan as your map, with a timeline and checkpoints to follow
en route. When something goes haywire, don’t scrap the plan. Instead,
expect some variables along the way and adjust them, just as a pilot adjusts
for unexpected winds... Back by popular demand, we're offering another
chance to win! This month's most inspired comment or feedback will receive
a hard cover copy of |
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This Edition's
contributors: Unsubscribe Information www.theadvisoryfirm.com (03) 8610 2400 |
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